What the heck is wrong with Urban Outfitters?

Wow. What is wrong with Urban Outfitters? I just read an article on yet another bad idea for their merchandise. A t-shirt that says "New Mexico, Cleaner than Regular Mexico". On its own, one might think its just a little insensitive one-time blunder. But no, they've done this several times before apparently. It's like they are purposely trying to cause trouble. At which point does someone there decide, you know, we shouldn't be making merchandise that has anything to do with ethnicity, culture, or age. When will they get the hint? When the company goes under because nobody will buy their stuff??